Search Engine Optimization

COURSE CURRICULUM

Module 1 : Foundation Concepts On Local SEO a. What is Local SEO? b. Difference between SEO & Local SEO c. Why Do You Need Local SEO? d. Why You Should Take This Course & What you’ll be Able to do By the End e. Knowing about the World of Local Search or how Google Search works –Google Bots –Google Bots –Google Semantic Search –Google Personalized Search Module 2: How Local Rankings can impact your SEO: a. What are the Local Ranking Factors & how do they work –On Page/Better Content Signals –Quality Link Signals –Google My Business (GMB) –Citation Signals –Behavior/Click Through Signals –Review Signals –Social Signals –Miscellaneous Signals b. Google Analytics Set Upb c. Checking Domain & Page Authority, Trust and Citation Flow Metric of client/competitor’s website d. Checking Local Ranking position or score of client/competitor’s website Module 3: Topic Selection And Keyword Research a. Planning & Getting Prepared. b. Understand Google Local Pack and One Box Results. c. Collect Business information before starting the project. d. Knowing Your Target Audience & Website Goals. e. Local SEO Ranking Factors. f. Brainstorming Keywords or Targeted Phrases for your Business –Keyword Research Tools & Process –Extract Competitor Keywords –Finding Keywords You Are Already Ranking or New Keywords For Your Business Selecting Final Keywords Module 4: SILOS-how to build a website silo architecture: a. Where those keywords go on a page in a website b. Primary Keyword c. Secondary Keywords d. Supporting Keywords e. Final Silos Module 5: WordPress Website Create & SEO a. Introduction of cPanel b. WordPress Installation c. Introduction of WordPress Dashboard d. WordPress Page & Post e. WordPress Category f. WordPress Theme Customization g. Create a Complete Website h. WordPress Page Optimization i. WordPress SEO Plugin install and setup Module 6: On-Page Optimization: •Html basic structure• a. Title Tag Optimization b. Meta Tag Optimization c. URL/Permalink d. Heading Tag e. Anchor Text f. Internal and External Links g. Image Optimization h. keyword prominence i. Complete Rank Math Setup and optimization j. Content Optimization Module 7: E-COMMERCE SEO a. Title Tag Optimization b. Meta Tag Optimization c. URL/Permalink d. Heading Tag e. Image Optimization f. Category content Optimization g. Product optimization h. FAQ content Optimizations Module 8: Technical SEO Details: a. Verify Google Search Console and Ahref Webmaster b. Identify Crawl Errors c. Make Sure Your Site is Mobile-Friendly d. Fix Broken Links e. Secure Your Site With HTTPS f. Check Your Site’s Loading Speed, google pagespeed insights g. Use Schema Markup –What is schema, how schema work, types of schema Markup –Setup and test Advanced Rich Snippet with sitelink search box –Kk Star Rating & Local Business Schema setup h. Build Search Engine Friendly URLs i. 301 & 302 Redirects j. Robots.Txt k. Create & Submit Sitemap l. Get Rid of Duplicate Content m. Set up Your AMP n. Add Breadcrumbs for a Better Navigation o. Canonical Url p. Open Graph setup, Logo & Images Module 9: In Depth Exploration into Local SEO a. Getting to know The Local Search Results Box b. Understanding of Google Maps Listing c. The impact of Mobile on Local Search –Mobile Search –Responsive Design d. Discussion on third-party must have tools for your Local SEO e. Create and Verify GMB –Adding Your Business If It’s Not Already Listed –Google’s Guidelines for Listing on Google My Business –Getting to know how you can reclaim an already verified page if you own the business –Dealing with multiple business location listing –Knowing the differences between a good and a bad Google+ Page (with examples) Module 10: Building up Reviews for your business a. Why Reviews Matter? b. Creating Your Review strategy c. Bottom line discussion on setting yourself up for Review success d. Encouraging your loyal customers to YELP or GOOGLE Review your business e. Resource Shared: Tip Sheet on “Reviews” f. How to respond to Negative Customer Reviews g. Determining how easily we can rank for specific keywords h. Understanding how joining the Official Google My Business Community can help you in the long run Module 11 : Online Marketing of your Local Business a. How content marketing plays a crucial role as part of your Local SEO? b. Creating better Local content for your business –Starting your Blog/Resource page on your website –Types of content you can create for your audience/customers d. PPC (pay per click) Marketing for your Local Business e. Link Building for your Local Business: –Understanding how Google’s Voting System works –Why need good quality links for you Local Business –Links from Social Media, Web 2.0s and PBNs – Do they matter? –Using Facebook for Local SEO –Facebook Business Page Tip Sheet – Resource Shared –Youtube Video Marketing for your Local Business –Checking your Backlink Profile Module 12 : Off-Page SEO For Better Rank •Types Of Links• a. Advance Off-page SEO (Best Practices) b. Social Bookmarking & local Blog commenting c. Question Answering & Forum Posting e. local Guest blogging tricks f. Extra Links- Profile backlink, Classified Ads, Article Submission g. Competitor Backlinks Module 13: Citations Explained – How Local Citation Building Is Done a. What is Citation Building? b. Types of Citation,List of citation website for US, UK, Canada c. Building quality and relevant citations: –Monitoring competitor citation –Tool to help you do this d. Managing you citations properly e. Setting up your NAP (Name, Address, Phone Number) f. How to maintain NAP ‘Consistency’ all over the web g. Fixing NAP for wrong Citations h. Niche specific Citation site list: Resource Shared and discussed Module 14: BING LISTING & Yelp Listing a. How to Determine If Your Business Is Already Listed b. Adding Your Business If It’s Not Already Listed c. Add your business to Bing & verify it. d. Bing place optimization e. Know yelp verification Guidelines f. Submit your business into yelp Module 15: Google Webmaster, Analytics & Tag Manager: a. Google, Bing, Ahrefs Webmaster Tool Verification b. Performance Analysis and Url Inspection c. Sitemap Creation & Submission d. Google Insights & Trends for Search e. Google Webmaster all Feature details f. Google Web Analytics setup and discussion g. Analyze your website statistic h. Site Cache & Speed Improve Module 16: Advance SEO Audit a. SEO Audit Using Paid Tools –MOZ Audit –SEMrush Audit –Ahrefs Audit –SEOmator Audit –Audit Format b. SEO Audit Using Free Tools –woorank audit –seoprofiler audit seoquake analysis Module 17: Facebook Business Page Setup a. Facebook Business Intro b. Create a Facebook Business Page & Optimize it c. Set Call to Action & Set Messaging option d. Add Services e. Facebook Business Page Insights f. Increase Page like secret Method Module 18: YouTube Channel Setup & Video Marketing Secret a. Important of YouTube in Local SEO b. Create a YouTube Channel c. Complete Optimization of a YouTube Channel d. Associate Website into YouTube e. Create a Video for you Business f. Optimize the Video for your Channel g. YouTube SEO by paid tools( VidiQ boost plan) h. Video Marketing Module 19: Linked Optimization and create company page a. Important of LinkedIn Company Page b. Create a LinkedIn Company Page c. Complete Optimization of a LinkedIn Company Page d. LinkedIn Marketing for your Local Business Module 20 :Career opportunity as a Local SEO Expert Local SEO professionals have a wide range of work opportunities both globally and locally online or offline based on team/individual skill set and work experience like: –Real Estate Local SEO Professional –Local SEO Professionals for Restaurants –Local SEO Expert for Medical Services –Fashion House Local SEO Specialist Earning Opportunities : –Freelance Marketplace, Like Fiverr, Fivesquid, Freelancer.com –Local Marketplace –Direct Client by email Outreach or direct call